Windfall Food Festival
Sponsorship proposal · January 12, 2027
Two days, 62 makers, and room for Kettle Hill
Windfall brings Hudson Valley growers, bakers and cider makers to the Kingston waterfront for one September weekend. This is what a place in it would look like for you.
Prepared forAndre Villanueva, Kettle Hill Credit UnionFestival datesSat–Sun, September 18–19, 2027Answer needed byFriday, March 19, 2027
Andre, thank you for walking the market with us last September. You asked what a partnership would cost and what Kettle Hill would get for it. Here are both: who came last year, the five levels for 2027, which places have gone, and the date we need to hear from you.
Ingrid Solberg, sponsorship lead
8,400visitors over two daysup from 5,100 in 2025
62vendorsall from within 100 miles
11,200newsletter readers47% open each issue
91%say they'll come backof 1,120 asked at the gate
Who comes
Mostly neighbors, and mostly in the years when people buy a first home or a first car. On Sunday, 44% arrived with children.
Where they live
Within 25 miles58%
Elsewhere in New York27%
Out of state15%
Age
Under 3018%
30 to 4441%
45 to 5927%
60 and over14%
Gate survey of 1,120 visitors, September 2026. Saturday drew 4,900 people and Sunday 3,500.
Five levels for 2027
Twenty-five places in all. Ten are spoken for.
Presenting
$15,000
“Windfall, presented by” your name on every poster, the entrance arch and the stage
A 20 × 20 ft tent just inside the gate
40 weekend passes for staff and customers
Two features in the newsletter, and first refusal for 2028
1 of 1 open
Our suggestion
Demo Stage, one day
$7,500
The cooking stage carries your name for the day
The host thanks you before each of that day's seven demos
A 10 × 20 ft tent beside the stage
20 weekend passes and one newsletter feature
Sunday openSaturday is taken
Long Table Supper
$5,000
Host of Saturday night's 120-seat supper on the pier
Your name on the menu and a welcome from the table
Takenby Hollis Orchard Supply
Market Row
$2,500
Your name on one of six vendor rows and on the printed map
A 10 × 10 ft tent at the end of your row
10 weekend passes
4 of 6 open
Friend of the festival
$750
Your name on the thank-you board at the gate and on the website
4 weekend passes
9 of 15 open
TakenOpen as of January 12
$22,000 of $61,250 is committed so far. Sponsorship is what keeps entry at $8 and free for under-12s.
Why Sunday's Demo Stage
Sunday is the quieter day, and it's the one families choose. The demo tent seats 160 beside the children's garden, and last year it was full for five of Sunday's seven sessions.
It's also the level where you can see what your money did. The table shows where the $7,500 goes. None of it is a fee to us.
Your team would have the tent next to the stage all day. Bring whatever you'd like people to pick up or sign up for.
What $7,500 pays for
Stage, tent and sound hire
$4,200
Ingredients and travel for seven cooks
$2,100
Signs and printing
$1,200
Total
$7,500
What sponsorship doesn't buy
Sponsors don't choose the vendors, the cooks or the prices.
We don't pass on visitors' contact details. Anyone who signs up at your tent is yours.
If the festival can't go ahead, you choose between a full refund and the same place in 2028.
Next step
We're holding Sunday's stage for you until Friday, March 19.
After that it goes to the next company on our list. To take it, or to ask for a different level, reply to Ingrid with a yes. We'll send a two-page agreement and an invoice: half on signing, half by August 1.
Sponsor names go to the printer on April 30, so nothing can be added after that.